The Name of the Game
I enjoy watching football and baseball games on TV…especially if the Vikings and Twins are playing well. But one thing I loathe is the increasing number of sporting events and stadiums named after businesses. During the 1980’s, organizers of college bowl games started giving corporate sponsors “naming rights .” All these games used to have simple names like the Rose Bowl and the Cotton Bowl. Now we have games such as the Little Caesars Pizza Bowl and The Meineke Car Care Bowl of Texas . What’s really confusing is many of these games change their name every few years. For example, this year’s Belk Bowl (to be played at Bank of America Stadium in Charlotte, North Carolina) was previously called the Meineke Car Care Bowl, the Continental Tire Bowl, and before that the Queen City Bowl. Nowadays, most major league teams play in venues named after a corporate sponsor. In 1990 when the NBA’s Minnesota Timberwolves announced th...