Mass Evangelism vs. One-On-One
Years ago, a shampoo had television commercials in which a woman claimed if she told two friends about it, they would tell two friends “…and so on, and so on.” Word of mouth has been called the best form of advertising. Nevertheless, large sums of money are spent by advertisers believing that will increase business for their clients. A 30-second commercial aired during the Super Bowl now costs over $6 million. Some Christians question the effectiveness of evangelizing through the media and large gatherings. As someone who has done street ministry for three decades, I agree one-on-one interaction is usually more effective. Rick Joyner of MorningStar Ministries told me about the time he ministered to a congregation of approximately 1,000 people in Mobile, Alabama. Rick asked, “How many of you got saved through mass evangelism?” Only seven hands went up. That’s less than 1%. However, we shouldn’t discount mass evangelism just because the percentage of conversions isn’t as high as with pe...